Sellers should be asking their agents “Do your listings sell?”

agent selling homes in chandler azI was recently asked by a seller “How many homes have you sold in my neighborhood”.  This question is very “old school” in our technological world and I thought the question was ironic, since I actually live in the neighborhood that the home was located in.

The first response that came to mind was “How many home runs did Babe Ruth hit at Shea Stadium?”  The answer to that would be none.

I however, HAVE sold homes in my (and this seller’s) neighborhood but the point is made.  The question really should be “Do your listings sell?”

Don’t get me wrong…I do think agents should stick to geographic areas they know and not operate out of their area of expertise, but in this day and age of planned communities there are often 100s of “neighborhoods” in a particular geographic area.

I also know how important it is to have neighborhood knowledge regarding amenities etc., and a good agent will not blink an eye to learning all there is to know about a neighborhood when they list a home in that neighborhood.  Almost every seller is happy to share that information as well.

But, what if an agent has sold homes in your neighborhood but what you don’t know is this agent always overprices or has poor marketing skills so their listings hang around and take longer than normal sell – losing their seller time and money.

What if an agent has sold 3 homes in your neighborhood but hasn’t sold any other homes anywhere else all year?

Or, on the flip side ~ what if an agent sold homes in your neighborhood but typically under-priced the listings.  Yep, they sold…but the agent might have cost the sellers thousands of dollars.

Some sellers think that if an agent has sold a home in a particular neighborhood, that agent will likely have more buyers for that neighborhood.  That’s not necessarily true.

An agent who only markets a particular neighborhood is actually limiting the number of buyers he or she is coming in contact with.  An agent who has a wider scope of marketing may have a buyer who called on another of those listings and the agent can tell the buyer about your home too if the other home isn’t a fit.

Great agents are great at marketing your home.  They’re also great a producing buyers based on those marketing skills regardless of the neighborhood.

So go ahead…ask the question but don’t get too hung up on the answer.

About The Amy Jones Group

Mindy Jones Nevarez is the owner of Amy Jones Group Keller Williams Integrity First. The Amy Jones Real Estate Group has been recognized as the #1 Real Estate Team in Chandler by the Phoenix Business Journal and voted Best of Our Valley for 4 years.

The Amy Jones Group specializes in real estate in Chandler, Sun Lakes, Gilbert, Mesa, Tempe, Ahwatukee, and Phoenix.

Comments

  1. This is a really good point. The reference to Babe Ruth is dead on. I have assisted many buyers in my farm area, but no sellers. I also live in my farm area. My stats for selling in Calgary are better than most agents, but my stats for selling in my farm area are non-existent. You’re totally right; it’s all about the services you provide to sell homes, not just your home sales in a specific area.

  2. Absolutely, Rachel. If you’re good at selling houses, you’re good at selling houses anywhere in the area you work! Thanks for you comment!