Are you sabotaging your home's sale?

Chandler homes“Why isn’t my home selling?” is one of the most frequently asked questions in today’s real estate market.  Here are a few reasons to consider:

The Ugly Stepsister.  Lousy or <gasp> no photos on the Internet.  Similar to online dating, it’s the best looking subject that’s going to get the most interest.  Profiles with poor photos or without photos will likely get skipped over. 

The Invisible Home. Your homes has to be plastered all over the Internet.  If you do a Google search of your neighborhood, does your home show up on the first or at the very least, second page of the search results?  It not, your home is not being marketed as it should be. 

The Witness Protection Program (aka Incorrect data on the MLS)  Have you checked your listing as it appears on your MLS?  It never ceases to amaze me how many listings are input incorrectly.  You have a single story and it’s listed as a two story.  It has a 3 car garage, but it’s listed as a 2 car garage.  Is your home in Sun Lakes, but it’s listed as being in Chandler?  That could be deadly to your home’s visibility! When agents search the MLS for their clients, the profiles they set up will eliminate your home even if it’s perfect for their client if your listing contains inaccurate information.  For example, if a buyer is looking for a single story home …your home will not show up if it’s incorrectly listed as 2 story home.  To add insult to injury, your single story home will show up on a buyer’s 2 story home search and it will be ignored because it’s incorrectly labeled.  Check your MLS listing!

Stop and smell the roses….What buyers do after they visit your home just so they can get the smell of your house out of their nose. If you never leave your home, you may not realize it smells a little (or a lot) like ____________ (your dog, cat, hamster, hubby’s feet, last night’s fried fish…fill in the blank).  So try getting out of the house for a breath of fresh air.  If you can smell your house when you step back inside…you have a problem.  By the way, one of the worst things you can do is smoke in your home.  If it smells like a pool hall, you might as well slash that price up front because that smell is going to be a huge turnoff to potential buyers.

Dressed for success.  Please clean your home!  Why do you think anyone wants to see your underwear and damp towels lying in the middle of your bedroom?  Dirty dishes in the sink?  Stacks of papers on the table?  Get a clue…or a dumpster, whatever it takes to clean and declutter your home.

Peek a boo! Walking into a dark home is a turnoff, plain and simple.  I know it’s hot in the desert in the summer and you don’t want the sun blaring in through the windows, but trust me, light and bright sells.  I can’t think of many people who are excited about living in a cave, so open those shades and turn on some lights.

Bloated ego.  Yes, we know….you love your home.  It’s obvious by the unreasonably high price tag attached to it.  Understand that buyers in today’s market are probably going to see more than one home and they will compare them.  Maybe it would be a good idea to have your agent take you to see the competition.  Are you backing to a busy road?  We know it probably doesn’t matter to you, but, trust me, it probably WILL matter to a buyer.  Make sure you are priced competitively for what you’re selling.  If your home is a white sock in a sea of white socks…you better be the best priced white sock on the market.

Time for a makeover.  Is your home still wearing yesterday’s fashions?  Harvest gold appliances and green shag carpeting?  Your price better reflect the money a buyer is going to have to put into it just to bring it up to today’s style.  Just got a new roof?  GREAT! But that doesn’t mean you can charge more for your home.  Most people expect to have a non-leaking roof on their home.

Buying a home is an emotional process.  All (livable) homes have walls and a roof and just like people, they have a personality. And, yes, there is a buyer for every home, but if your home is only going to be attractive to a troll living under a bridge, get ready for a long wait.  I haven’t seen trolls in a very long time.